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Telecommunications
Voice over IP for the Sales and
Marketing Professional
The telecommunications industry is evolving in significant ways. As new
technology is constantly introduced and the demand for converged communications
infrastructures soars, understanding the key technical concepts driving this
modern revolution is essential to success in today's sales and marketing of
these technologies.
This 1-day workshop will cover all the major topics and issues involved in the
marketing, selling, and deploying a Voice over IP (VoIP) solution. Your
attendance will expose you to the latest packetized voice, TCP/IP, voice
transport, and industry best-practices. Additional topics include regulatory
issues and uncertainties, market characteristics/drivers, key competitors and
their offerings, and current case studies.
The workshop will focus on understanding the technology to aid the sales and
marketing of the VoIP products of your company. The case studies and current
offerings will be oriented towards situations in which the participants can
incorporate their own experiences and get answers to questions concerning
current problems and issues. The concepts of understanding the "what"
and "how" of packetized voice systems will be integrated with the
"why" and "wherefore" of sound communication planning and
management of internal telephony infrastructures. Issues of preserving existing
investments, staged implementations and solutions will be prominent throughout
the session discussions to ensure the participant's grasp of making their
packetized telephony environments practical, efficient, and cost-effective.
Who Should Attend
This workshop will be very beneficial to all those involved in an
organization's information and telephony sales force efforts: sales personnel,
marketing personnel, sales support, client support, and the managers of these
activities. In addition, technical and management personnel from organizations
that have deployed VoIP platforms, and need high-level information on how to
achieve improved return on investments from packetized voice services will also
benefit from attendance.
Prerequisites
No previous VoIP or networking technical experience is assumed.
Workshop Objectives:
- Understand what VoIP is, and how it can positively impact an organization.
- Understand the impact of VoIP on an organization's local and remote
operations.
- Learn the current market characteristics of VoIP and what drives its
implementation.
- Discuss basic TCP/IP technologies and their utilization throughout a
network.
- Discuss regulatory issues and current FCC actions concerning VoIP
offerings.
- Describe the possible services enabled via TCP/IP - residential and SMB
VoIP, IP Centrex/VPN.
- Discuss the current IP equipment offerings such as IP PBX and gateways.
- Understand how VoIP can co-exist with legacy systems and solutions.
- Describe the capabilities of VoIP software and hardware.
- Discuss the various vendor VoIP offerings and solutions.
- Discuss VoIP management and support challenges.
- Discuss telecommunications advances and CATV/Wireless industry trends.
- Describe how VoIP can impact the enterprise operations and efficiencies.
- Discuss the offerings of key competitors.
To request a comprehensive
curriculum outline click... HERE.
Last updated on
April 30, 2008
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